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Logo concept designed for a client whilst working at Cubiq. The concept is for an app that would be used to sell fishing. The concept is a modern approach using a clean and simple serif typeface. It utilises the shapes in the letters to create a fish out of negative space which helps tie the wording in to the concept of the app and to the target market. The colours are inspired by the sea using tones of blue to help the mark stand out on a potentially crowded home screen.