Logo concept designed for a client whilst working at Cubiq. The client wanted a bold logo for a make up range that specialised in eye shadows. The brand wanted to be modern and eye-catching to help compete with likes of MAC, Urban Decay etc. The range would consist of 40 high impact colours so the theme was confident and punchy to match the products and help reach the target audience of young women to help them empower themselves and embrace their individuality. For the design I decided to stick with black and white colours for the brand itself which would allow the colours of the eyeshadows define the individual products and it’s also a confident statement which reflects back on their brand message.