Digital designer with a passion for solving problems.

I like collaborating with great people to make exciting brands, websites and animations that I’m proud of working on.

I can turn my hands to quite a few things but here’s what I’m most passionate about

Branding

I believe that brands build the foundations of businesses, they are crafted around the core values of the company and what makes them unique shaping how they act, speak and behave both internally and externally. I think by starting with a deep dive into what makes a company and its customers tick is the best place to start. This then involves building out a brand strategy which goes on to ensure that the full visual identity is aligned with the company’s goals, vision and values and that they can be effectively communicated through each individual touchpoint.

Digital

Digital design really speaks to me as it’s a discipline that aligns well with my core sets of skills. I enjoy crafting digital experiences and working closely with clients and alongside developers to create solutions to complex challenges whether that’s in the form of a website, SaaS platform or even creating supporting assets for all different touch points such as email and social posts.

eCommerce

I love the balancing act of creating visually appealing websites that communicate the both brand’s values and convert well. I relish the challenge of trying to squeeze every conversion possible from a website and constantly improving sites so they perform as well as possible. I love working within the best practice frameworks and trying to push them to create effective yet attractive solutions.

Animation

I find animation a really handy way of bringing digital experiences to life. Whether it's through a company showreel, explainer video or short animated social post it can be a powerful tool to tell the stories of a brand of product in a much more dynamic and engaging way. It’s also great for adding an extra level of finesse and detail to websites through the use of Lottie animations.

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