Spicing up the eCommerce experience for an adult toy giant.
Pulse & Cocktails have built their brand around the motto “couples who play together, stay together” however, in a rapidly changing sexual landscape they are now looking to move with the times and encourage inclusivity and diversity especially as sexual wellness and health are becoming widely promoted and less of a taboo topic.
With ambitious plans and the sex toy market growing at an exponential rate, a best-in-class eCommerce solution was essential to allow Pulse to attract a new demographic of younger customers. To support the eCommerce aspect of the website, we wanted to create a platform that delivers value around sexual health and well-being, so whether it’s a new customer buying their first toy or an experienced buyer looking for something new, there will always be the support and guidance they’re looking for.
Project Goals
Our goal was to build on the excitement and expertise offered to customers when purchasing in-store and deliver a best-in-class eCommerce experience to match. As Pulse was looking to expand their target demographic to a younger audience, it was important we created an inclusive and empowering platform for new customers to explore and purchase their diverse range of intimate products.
There were also a number of pain points from the old site that needed addressing that would help enhance the user experience as well as improve efficiencies behind the scenes. The site wasn’t built for speed or scalability, which meant the website was slow, not optimised for mobile and difficult to update so key considerations for our build were to ensure the website was fast, flexible and integrated with all of their 3rd party software.
The Solution
To create a solution that would appeal to the younger demographic, a full overhaul of the website was needed. The process began by looking at the page and menu structure to ensure the site was easy and intuitive to navigate making purchasing and browsing the site easy and informative. Once the core structure was agreed upon, the next step was wireframing to make sure that all of the relevant content was easily accessible, allowing for a seamless journey through the pages. To bring those journeys to life, a sleek and modern front-end design was created accompanied by simple yet effective micro transitions to create the elevated solution required to set Pulse apart in a competitive online marketplace.
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