Riviera Wheels

Bringing a luxury alloy wheels brand up to speed with a high-end website.

Riviera Wheels prides themselves in their ability to create high-quality alloy wheels designed to bring a level of luxury to all cars, SUVs and commercial vehicles. By only using the finest materials and the latest manufacturing techniques they ensure their wheels aren’t only stylish but meet the highest standards of quality and performance.

The Brief

The goal for this project was to create a lead-gen website based on an ecommerce structure to showcase the range of alloys available with the option to potentially turn on the purchasing functionality at a later date. They were looking for a site that struck the balance of communicating their values of bringing luxury and performance to all vehicles while showcasing their detailed product information in a clear and concise manner.

The Solution

To create the high-end aesthetic Riviera were looking for, the site was designed to be clean and minimalistic with a colour palette of blacks and charcoals selected to give it that touch of luxury. The site was supported by stunning lifestyle and product photography and videography which helped elevate the website and make the overall experience more engaging for customers.

The Solution

To create the high-end aesthetic Riviera were looking for, the site was designed to be clean and minimalistic with a colour palette of blacks and charcoals selected to give it that touch of luxury. The site was supported by stunning lifestyle and product photography and videography which helped elevate the website and make the overall experience more engaging for customers.

The Details

To present the alloys a 360 interactive spin was added to the product pages to showcase all of the features and details of the wheels. The alloys were filmed on a turntable which then were turned into 60 individual images to ensure a smooth and seamless spin. Also to really enhance the feel of the website a number of lottie animations were created and implemented to build captivating micro-interactions continuing that theme of instilling a sense of luxury across every detail of the site.

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