The Brief
The goal for this project was to create a new visual identity for Soke Education Trust to elevate their positioning and reflect their core values. The identity needed to showcase Soke’s beliefs of creating an environment that encourages exploration, forward thinking and collaboration amongst students, teachers and parents. The new brand will be a key tool in attracting new schools to join the trust which will enable them to grow meaning the resources and opportunities they can offer to the students. As part of this identity a new core logo mark, brand fonts, colour palette and secondary branding elements were developed to to accompany the new identity.